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24.09.2017
>> Research >> Grants >> Evaluating the impacts of the Trademark Initiative on the coffee value chain and poverty in Ethiopia  
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Evaluating the impacts of the Trademark Initiative on the coffee value chain and poverty in Ethiopia

Research Institutions:

Aslihan Arslan

 

Summary:

The Ethiopian government has initated the Ethiopian Coffee Trademarking and Licensing Initiative in 2004 to register trademarks for three of the world's finest coffee varieties, i.e., Sidamo, Yirgacheffe and Harar, in coffee importing countries. Thirty countries signed the trademark and licensing agreement so far and more agreements are under negotiation. This initiative created a lot of publicity and worldwide campaigns to support Ethiopian government over the right to register the name "Sidamo" as a trademark in the US. This paper evaluates the effects of this initiative and the publicity created by the Starbucks case on export prices of Ethiopian coffee. I analyze the evolution of prices for the trademarked coffees over time and compare it with that of non-trademarked Ethiopian and other Arabica coffees. This study identifies whether and how government policies and international publicity affected prices, and assesses the feasibility of government's main goal of "de-linking" the prices of its fine coffees from the world prices in order to increase the share coffee farmers receive from the retail price of these coffees.

 

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